i havent made it up
silver gold and platinum are awards for units bought by retailers , rather than customers.
In the UK its silver 50,000 . gold 1000,000 platinum 3000.000
in the USA its platinum 1 million
world wide used tobe 2 miilion for platinum now because there are more music markets and more countrys counted platinum world wide is 3 million.
RCA have allready said Avril sold 1.5 million world wide ( its been posted ) i dont know weather that is units baught by retailers or customers. but she will probably be platinum for sales to customers ( or 3 million ) world wide within 4 weeks . ( which is quite good )
The way record companies work is to pay an artiste for an album called an " advance " they lend the money they dont give it Avril gets $ 1 million --$1.5 million . then Avril has to pay half the promotion the record company pay the other half ( music videos , posters , travel , hotels , photoshoots etc everything including paying the journalist to fly out to preview the record and stay in fancy hotels so they write good reviews )
Avrils first music video cost $ 1 million to male Girlfriend was made by the same people 5 years later and for an established pop star not a new one it must of cost $1.5 to make.
Avril has to pay of the advance and the cost of promotion before she makes any money from this record and the record company have to make back the money they have spent , this is called braking even.
Avril is having massive promotion the biggest she has ever had , to break even TBDT will need to go platinum.
record companys work in quarters they give 2 singles and 2 videos to an artiste to promote if the album does not break even at the end of the quarter they pull the plug on the album.
( i think Avril will go platinum and break even easily )
but not in all countrys so maybe they will not get a 3 single in those places.
anyway thats what i tryed to say sorry if it sounds like a lecture , most people know how it works some dont
this site is good for detailed charts check it out
http://www.lanet.lv/misc/charts/
or this
http://www.mediatraffic.de/