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Old 06-04-2008, 09:03 AM   #1 (permalink)
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Avril Lavigne perfume coming soon
Procter & Gamble Prestige Products Adds Lavigne...

GENEVA — Procter & Gamble Prestige Products has added another celebrity star to its universe of scents with the inking of a fragrance licensing deal with singer Avril Lavigne.

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WWD.com Authoritative coverage of the beauty industry from WWD

About Procter & Gambler ( they also make Old Spice )
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******** Admin's edit: Full text provided by Bandaids member Axon


Procter & Gamble Prestige Products Adds Lavigne...

Published: Wednesday, June 04, 2008
GENEVA — Procter & Gamble Prestige Products has added another celebrity star to its universe of scents with the inking of a fragrance licensing deal with singer Avril Lavigne.

Lavigne said she was very pleased "to be working with Procter & Gamble on releasing my first fragrance. Creating this fragrance is a fun process and I am looking forward to sharing it with everyone."

Heike Hindenlang, global marketing director for Procter & Gamble Prestige Products, said Lavigne's first scent is expected to be launched in the second half of 2009. She added the scent would target consumers in their early teens, and that additional fragrances are also planned.

"Young teenage girls really aspire to Avril and love everything about her," said Hindenlang. "We think we can reach out to new consumers with her scents."

Lavigne joins a group of existing, youth-oriented fragrance licenses in Procter & Gamble Prestige Products' point-of-market-entry brand portfolio, which the company spent the past three years rejuvenating. Key activity last year included acquiring fragrance licenses for Puma, Christina Aguilera and Italian jeans brand Replay, and divesting eau de cologne line 4711, which was acquired by Mäurer + Wirtz.

"It's about finding which brands appeal to young consumers," said Hind­enlang, "and [which] fashion and celebrities are resonant with them."

To see the article on page: WWD.com Authoritative coverage of the beauty industry from WWD
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Old 06-04-2008, 09:24 AM   #2 (permalink)
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Old 06-04-2008, 09:33 AM   #3 (permalink)
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Old 06-04-2008, 11:29 AM   #4 (permalink)
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is this the only info? or are there actual details if u subscribe?
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Old 06-04-2008, 11:39 AM   #5 (permalink)
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thanks!
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bunny is my grandmother!morenor(lilja)is my aunt!justyn the sk8er boi(justyn) is my uncle!lewymocha old styl(lewis)s my great grand father!avrilrocks4lyf(laila) is my mommy!remcois my daddy!paul is my husband!beautiful tragedy is my godmother!jack is my brother,rock_steady(anna) and little foxy lady are my sisters and GatorBait is my brother-in-law !ruska,the_best_damn_cero and running with scissors are my children!iamlost(josh) and Just A Fan(danny) are my best friends! p.s.rockpit-you're sweet!xXoavriloXx (Greta)is amazing!!
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Old 06-04-2008, 11:54 AM   #6 (permalink)
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Old 06-04-2008, 12:08 PM   #7 (permalink)
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haha rockpit would be cool XD except it wouldn't smell so great...
i'll probably buy it either way, but i might not wear it if it smells like rock pits...
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Old 06-04-2008, 12:14 PM   #8 (permalink)
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