So, after hearing some news from another user on here about how there are a lot of artists with declining album sales I decided to take a look into it and compare it to the 'horrible collapse' of Goodbye Lullaby that some people have been describing.
To do this I have made some line graphs of album successes from other prominent female artists who have been around for quite a long time.
(Note: Based on US sales figures only)
I may do the worldwide album sales soon but I know how you guys tend to judge stuff based on US sales.
Now, to analyse each chart individually.
Avril had a very strong start with Let Go as we all know very well. Racking up almost 7 million US sales (From my source).
UMS sold less than half of that figure in the US.
TBDT around half again
and Goodbye Lullaby about a 5th of TBDT
One thing to note though is the gradient of the graph. The steepest decline was indeed from Let Go to UMS and from there on the graph has kept the same gradient, indicating a proportionate decline for the last 2 albums.
Again, starts with a massive debut album sales figure yet suffers an equally massive decline in sales from her 1st to 2nd album with 'Stripped' selling less than 25% of her debut album.
From there on her performance dropped slightly more for 'Back to Basics' and then dropped again for Bionic, selling fewer albums than Goodbye Lullaby. Strange that this wasn't brought up more!
Beyonce had shown a more steady decline over her first 3 studio albums. Yet her fourth album '4' sold just over a third of what 'I am...Sasha Fierce' managed.
Seemingly not as invincible as some make her out to be. After two massive hit albums she started a very quick decline. Her current sales figures for her past 3 albums tend to be around the 1 million mark for the US. A far cry from her early 12 and 10 million sales.
A bit of an odd one out in this line up, being a more recent artist who hasn't been on the scene for too long. I just thought that I would highlight that she seems to be following the same trend already. With a 50% decline from one album to the next.
She's been around for a very long time so I couldn't include all of her albums but for reference I included her biggest selling album and her 5 most recent. Her last 5 albums aren't even close to the sales figures of her first and her last 2 albums have had around the same sales figures as Goodbye Lullaby.
I could go on...
This trend seems to be occurring in almost all music artists with more than 2 albums now and I think it clearly shows that Avril was not the only one to suffer from lower album sales. Gone are the days when you can expect artist after artist to manage sales figures of nearing 10 million. With very few exceptions that doesn't really happen much any more and I hope this makes that clear.